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NASA Finalizes Coverage For First US Asteroid Sample Landing

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The first asteroid sample collected in space by NASA will arrive on Earth Sunday, Sept. 24, and there are multiple events leading up to its landing.

A training model of the OSIRIS-REx sample return capsule is seen during a drop test on Aug. 30, 2023, at the Department of Defense’s Utah Test and Training Range in preparation for the retrieval of the actual capsule on Sept. 24. Credits: NASA/Keegan Barber

NASA’s live coverage of the OSIRIS-REx (Origins, Spectral Interpretation, Resource Identification and Security – Regolith Explorer) capsule landing starts at 10 a.m. EDT (8 a.m. MDT) and will air on NASA TV, the NASA app, and the agency’s website. Watch online at:

https://www.nasa.gov/live

In addition to the English broadcast, NASA will stream coverage of the landing beginning at 10 a.m. EDT (8 a.m. MDT) in Spanish on X, Facebook, and YouTube.

Postlanding news conference

A post-landing news conference will occur about 5 p.m. EDT (3 p.m. MDT), when the sample capsule arrives at a temporary clean room on the military range. Coverage will air on NASA TV, the NASA app, and the agency’s website.

To submit questions during the briefing, media must send their full name, affiliation, email address, and phone number no later than two hours before the start of the call to Alana Johnson at: [email protected].

Prelanding media call

Prior to landing, the agency also will host a media call to provide a status update at 3 p.m. EDT (1 p.m. MDT) on Friday, Sept. 22.

To successfully deliver a sample from the near-Earth asteroid Bennu, spacecraft operators need to ensure OSIRIS-REx travels at the right speed and direction to release the sample capsule into the atmosphere, landing it on the U.S. Department of Defense’s Utah Test and Training Range. Mission leadership will discuss the results of the spacecraft’s final trajectory maneuvers, and expectations for the capsule’s entry, descent, and landing, and plans for recovery operations in Utah’s western desert.

Audio of the call will stream live on NASA’s website.

Participants include:

  • Lori Glaze, director, Planetary Sciences Division, NASA Headquarters, Washington
  • Rich Burns, OSIRIS-REx project manager, NASA’s Goddard Space Flight Center, Greenbelt, Maryland
  • Sandra Freund, OSIRIS-REx program manager, Lockheed Martin
  • Nicole Lunning, OSIRIS-REx curation lead, NASA’s Johnson Space Center, Houston
  • Dante Lauretta, OSIRIS-REx principal investigator, University of Arizona

To participate in the teleconference, members of the media must send their full name, affiliation, email address, and phone number no later than two hours before the start of the call to Alana Johnson at [email protected].

Two more OSIRIS-REx activities happening Sept. 22 include:

  • Remote interviews: NASA will offer live and taped interviews to reporters with members of the OSIRIS-REx team and subject matter experts. Interviews will be conducted remotely using video chat programs, primarily Zoom, in nine-minute time slots beginning at 6 a.m. EDT (4 a.m. MDT). Media can request interviews online.
  • Stamp first day of issue ceremony: The U.S. Postal Service will hold a first day of issue ceremony for a stamp featuring OSIRIS-REx at Clark Planetarium in Salt Lake City at 11 a.m. MDT. The USPS news release provides more information about the event, which media are invited to attend.

NASA’s Goddard Space Flight Center in Greenbelt, Maryland, provides overall mission management, systems engineering, and the safety and mission assurance for OSIRIS-REx. Dante Lauretta of the University of Arizona, Tucson, is the principal investigator. The university leads the science team and the mission’s science observation planning and data processing. Lockheed Martin Space in Littleton, Colorado, built the spacecraft and provides flight operations. Goddard and KinetX Aerospace are responsible for navigating the OSIRIS-REx spacecraft. Curation for OSIRIS-REx, including processing the sample when it arrives on Earth, will take place at NASA’s Johnson Space Center in Houston. International partnerships on this mission include the OSIRIS-REx Laser Altimeter instrument from CSA (Canadian Space Agency) and asteroid sample science collaboration with JAXA’s (Japan Aerospace Exploration Agency) Hayabusa2 mission.

OSIRIS-REx is the third mission in NASA’s New Frontiers Program, managed by NASA’s Marshall Space Flight Center in Huntsville, Alabama, for the agency’s Science Mission Directorate in Washington.

To learn more about the asteroid sample recovery mission visit:

https://www.nasa.gov/osiris-rex

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Karen Fox / Alana Johnson
Headquarters, Washington
202-358-1275 / 202-358-1501
[email protected] / [email protected]

Rani Gran / Rob Garner
NASA’s Goddard Space Flight Center, Greenbelt, Md.
301-332-6975 / 301-286-5687
[email protected] / [email protected]

Accelerated Ice Breakup In Hudson Bay

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The Visible Infrared Imaging Radiometer Suite on the National Oceanic and Atmospheric Administration’s NOAA-20 satellite captured this image of fragmented ice in Hudson Bay on June 28, 2023. The sea ice typically melts away between June and August, and the bay begins to freeze over again in late October or November.

The ebb and flow of ice and its distribution play a vital role in the lives of many animals, especially polar bears. When there is ice in the bay, polar bears head out to hunt for ringed seals and other prey. When the ice melts, the bears retreat to shore, where they fast or feed on whatever bits of food they can find until the ice returns.

Warm weather in early June 2023 accelerated Hudson Bay’s ice breakup, according to data from the Canadian Ice Service. This left much of the bay with less ice than usual by the end of the month, especially in the western and central parts of the bay.

Image Credit: NASA/Wanmei Liang; NOAA

By: Monika Luabeya
Originally published at NASA

DROID 2 Captures The Wind

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Justin Hall lands the Dryden Remotely Operated Integrated Drone 2 (DROID 2) aircraft at NASA’s Armstrong Flight Research Center in Edwards, California, on Aug. 22, 2023, as part of the Advanced Exploration of Reliable Operation at Low Altitudes: Meteorology, Simulation and Technology campaign. The data gathered by studying wind from the ground to 2,000 feet could improve the safety of takeoff and landing for future air taxis and improve weather forecasts.

DROID 2, a fixed wing aircraft, acted as a wind sensor during the study. The remotely piloted drone, with its 10-foot wingspan, flew repeated passes at different predetermined altitudes. It completed the last flights for the campaign on Aug. 31.

See more photos from the wind study (https://images.nasa.gov/search?q=AFRC2023-0119&page=1&media=image&yearStart=1920&yearEnd=2023).

Image Credit: NASA/Steve Freeman

By: Monika Luabeya
Originally published at NASA

UK Space Sector Has Sights Set On Artificial Intelligence And Machine Learning Professionals

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New recruits with skills in AI and machine learning are in high demand to harness the benefits of emerging technologies in the UK space sector.

New recruits with skills in artificial intelligence (AI) and machine learning are in high demand to harness the benefits of emerging technologies in the UK space sector, according to a new survey.

The latest research into space skills across businesses, government and academia shows that nearly all space organisations experience some skills-related issues (95%), well over a third (37%) are missing expertise in software and data analysis, and nearly a quarter (21%) are expressing the need for AI and machine learning specifically, higher than any other technical area.

According to the UK Space Agency’s Space Sector Skills Survey 2023 – developed in partnership with the Space Skills Alliance and know.space – software and data analysis accounted for half of all vacancies across the sector.

As set out in the ‘National Space Strategy in Action’ the space sector needs a strong pipeline of talent, but the supply of skilled and experienced professionals has not kept pace with such a fast-growing industry, which has more than doubled in income over the last decade (from £8.3 billion in 2009 to £17.5 billion in 2021).

That’s why the UK Space Agency plans to invest £15 million in education, skills and outreach over the next two years, a near fivefold increase in support for these activities.

Professor Anu Ojha, Director for Championing Space at the UK Space Agency, said:

Our rapidly evolving space sector is home to ambitious organisations pursuing cutting edge science and technology, and generating significant investment opportunities. We’re committed to catalysing this growth and ensuring a strong pipeline of highly skilled professionals into the sector.

The UK Space Agency is investing £15 million through our Inspiration Programme to deliver education, skills, and outreach interventions over the next two years as part of its commitment to delivering a skilled, diverse, and sustainable space sector workforce now and in the future.

The valuable information from this report strengthens this work by helping us build a clear picture of the skills landscape across the board, so we know where to focus our support.

The survey found that, while more larger organisations report experiencing skills gaps than smaller companies (65% and 52%, respectively), this is lower compared to their equivalent organisations across all other business sectors (86%).

However, while the need for AI and machine learning, as well as data analysis, has risen over the last three years, the demand for software and radio frequency engineering experts has decreased.

This is due to both successful recruitment and upskilling within organisations – 72% have provided training in the last year – combined with changing priorities.

Following the rapid advances of AI tools such as ChatGPT, space sector leaders anticipate a shift in skills needs over the next three years, with even higher demand for software and data specialists predicted by almost 41% of organisations.

What does this mean for the future?

When asked about the future, half of respondents expect their space skills needs to change over the next three years, with 70% expecting continued need for AI and machine learning skills, followed by 58% predicting a need for stronger strategy and leadership skills.

In some areas, leaders anticipate a higher demand for certain skills than they are currently experiencing. For instance, nearly a third (30%) foresee a need for stronger cyber security expertise in their workforce in the next three years, compared to the 15% feeling this gap now.

What are the challenges for recruiting these skills?

The study shows that skills gaps are linked to challenges in recruiting, with three quarters (76%) saying they struggle to recruit staff with necessary skills.

Most said that competition from other sectors is the biggest challenge (68%), followed by competition from other space companies (45%).

Retention issues have increased from 52% of large and medium organisations who reported this in 2020 compared to 61% (large) and 71% (medium) reporting this year. This is mostly due to staff poaching (57%) and lower pay levels compared to some other sectors (48%).

How is the space sector addressing this challenge?

Most large space organisations (87%) provide training to help upskill their workforce and are increasing the number of apprenticeships on offer (30% this year compared to 20% in 2020).

Looking across the board of organisation size, almost three quarters (72%) provide training, compared with the average 48% rate across all sectors.

Provisions mostly take the form of on-the-job formal (92%) and informal (84%) learning, with 54% offering external training and 30% offering sponsorship for further study (apprenticeships or degrees).

The UK Space Agency is supporting the growth of the national space workforce by committing £15 million across programmes designed to inspire young people from all backgrounds to pursue STEM careers, empower teachers to include engaging space learning experiences in the classroom, and help space sector employers open pathways for more people taking their first steps into the industry.

Originally published at UK Space Agency (https://www.gov.uk/government/news/uk-space-sector-has-sights-set-on-artificial-intelligence-and-machine-learning-professionals)

Source: cyberpogo.com

NASA Shares Unidentified Anomalous Phenomena Independent Study Report

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In response to a recommendation by an independent study team for NASA to play a more prominent role in understanding Unidentified Anomalous Phenomena (UAP), the agency announced Thursday it is appointing a director of UAP research.

The study team’s full report, which includes a foreword from NASA noting the new role, is available on the agency’s website:

https://go.nasa.gov/3PED0qv

NASA commissioned the independent study to better understand how the agency can contribute to ongoing government efforts to further the study observations of events in the sky that cannot be identified as balloons, aircraft, or as known natural phenomena from a scientific perspective.

“At NASA, it’s in our DNA to explore – and to ask why things are the way they are. I want to thank the Independent Study Team for providing insight on how NASA can better study and analyze UAP in the future,” said NASA Administrator Bill Nelson. “NASA’s new Director of UAP Research will develop and oversee the implementation of NASA’s scientific vision for UAP research, including using NASA’s expertise to work with other agencies to analyze UAP and applying artificial intelligence and machine learning to search the skies for anomalies. NASA will do this work transparently for the benefit of humanity.”

The report contains the external study team’s findings and recommendations which aim to inform NASA on what possible data is available to be collected and how the agency can help shed light on the origin and nature of future UAP. The report is not a review or assessment of previous UAP incidents.

While NASA is still evaluating the report and assessing the independent study team’s findings and recommendations, the agency is committed to contributing to the federal government’s unified UAP effort by appointing a director of UAP research.

A NASA liaison to the Department of Defense previously covered limited UAP activities for the agency, and the director role will centralize communications, resources, and data analytical capabilities to establish a robust database for the evaluation of future UAP. The director also will leverage NASA’s expertise in artificial intelligence, machine learning, and space-based observation tools to support and enhance the broader government initiative on UAP.

The independent study team’s overall recommendation for NASA from its report is that the agency can play a prominent role in the government’s effort to understand UAP by furthering the study and data collection of UAP. The external study recommends that NASA use its open-source resources, extensive technological expertise, data analysis techniques, federal and commercial partnerships, and Earth-observing assets to curate a better and robust dataset for understanding future UAP.

NASA also will advance citizen reporting by engaging with the public and commercial pilots to build a broader, more reliable UAP dataset to use to identify future UAP incidents as well as destigmatize the study of UAP.

“Data is the critical lifeblood needed to advance scientific exploration, and we thank the independent study team members for lending NASA their expertise towards identifying what available data is possible to understand the nature and origin of future UAP,” said Nicola Fox, associate administrator, Science Mission Directorate at NASA Headquarters in Washington. “The director of UAP Research is a pivotal addition to NASA’s team and will provide leadership, guidance and operational coordination for the agency and the federal government to use as a pipeline to help identify the seemingly unidentifiable.”

The independent study team, set up outside of NASA, used unclassified data from civilian government entities, commercial data, and data from other sources to inform their findings and recommendations in the report. There are currently a limited number of high-quality observations of UAP, which currently make it impossible to draw firm scientific conclusions about their nature.

“Using unclassified data was essential for our team’s fact-finding, open-communication collaboration, and for upholding scientific rigor to produce this report for NASA,” said David Spergel, president of the Simons Foundation and chair of the UAP independent study team. “The team wrote the report in conjunction with NASA’s pillars of transparency, openness and scientific integrity to help the agency shed light on the nature of future UAP incidents. We found that NASA can help the whole-of-government UAP effort through systematic data calibration, multiple measurements and ensuring thorough sensor metadata to create a data set that is both reliable and extensive for future UAP study.”

The UAP independent study team is a counsel of 16 community experts across diverse areas on matters relevant to potential methods of study for unidentified anomalous phenomena. NASA commissioned the study to examine UAP from a scientific perspective and create a roadmap for how to use data and the tools of science to move our understanding of UAP forward.

For more information about NASA’s UAP work:

https://science.nasa.gov/uap/

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Katherine Rohloff
Headquarters, Washington
202-358-1600
[email protected]

Image credits: NASA

Bristol Set To Host UK’s Most Powerful Supercomputer To Turbocharge AI Innovation

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A new supercomputer set is to be built in Bristol, in a move to drive pioneering AI research and innovation in the UK.

  • UK AI Research Resource dubbed Isambard-AI will be one of Europe’s most powerful supercomputers
  • new facility will serve as national resource for researchers and industry experts spearheading AI innovation and scientific discovery
  • plans for the supercomputer backed by £900 million investment announced in March to transform UK’s computing capacity

A new supercomputer set to be one the most powerful in Europe is to be built in Bristol, in a move to drive pioneering AI research and innovation in the UK.

The UK government has confirmed the University of Bristol will host the new AI Research Resource (AIRR), which will serve as a national facility to help researchers maximise the potential of AI and support critical work into the potential and safe use of the technology.

The world-class AIRR cluster will vastly increase the UK’s compute capacity – essential to achieving the UK’s AI ambitions and securing its place as a world-leader in harnessing the rapidly developing technology. The cluster, which will be made up of thousands of state-of-the-art graphics processing units, or GPUs, will be able to train the large language models that are at the forefront of AI research and development today.

Compute refers to the systems assembled at scale to process complicated tasks, and is integral not just to the science and technology ecosystem but to the running of modern economies. This new national facility will help to underpin the UK’s next-generation compute infrastructure, in line with the recommendations of the independent Future of Compute Review.

The new AIRR will be dubbed Isambard-AI after Isambard Kingdom Brunel, the engineer whose groundbreaking creations – including Bristol’s famous Suspension Bridge – transformed Britain and revolutionised transport and construction.

Science, Innovation and Technology Secretary Michelle Donelan said:

We are backing the future of British innovation, investing in a world-leading AI Research Resource in Bristol that will catalyse scientific discovery and keep the UK at the forefront of AI development.

The Isambard-AI cluster will be one of the most powerful supercomputers in Europe, and will help industry experts and researchers harness the game-changing potential of AI, including through the mission-critical work of our Frontier AI Taskforce.

Plans for the AIRR were announced in March, backed by a £900 million investment to transform the UK’s computing capacity and establish a dedicated AI Research Resource.

Bristol already plays host to cutting-edge computing technology, with the Isambard 3 supercomputer due to be installed later this year to support research in AI and machine learning, while the University of Bristol is home to the UKRI Centre for Doctoral Training in Interactive Artificial intelligence. Both Isambard 3 and Isambard-AI will be based at the National Composites Centre, in collaboration with the GW4 group of universities – an alliance made up of the Universities of Bath, Bristol, Cardiff and Exeter.

Simon McIntosh-Smith, Professor of High Performance Computing at the University of Bristol and project lead, said:

We’re delighted to be chosen as the site to host the UK’s first ever Artificial Intelligence Research Resource.

Isambard-AI will be one of the world’s first, large-scale, open AI supercomputers, and builds on our expertise designing and operating cutting-edge computational facilities, such as the incoming Isambard 3.

Professor Phil Taylor, Pro Vice-Chancellor for Research and Enterprise at the University of Bristol, said:

AI is expected to be as important as the steam age, with ramifications across almost every area of academia and industry. Bristol’s proud to be at the forefront of this revolution.

To be selected to host a new national AI supercomputer speaks to the University’s cutting-edge research into AI and machine learning.

We have unique expertise in rapidly building and deploying large-scale research computing infrastructure and we’re excited to play an integral part in establishing the UK as an international hub for AI.

The UK will host the world’s first AI Safety Summit on 1 and 2 November, bringing together leading countries, technology organisations, academic and civil society to discuss the risks created or exacerbated by the most powerful AI systems, and how to address and mitigate them. The Summit will also look at how the benefits of safe AI can be unlocked to improve lives.

Source: cyberpogo.com

Apple unveils Apple Watch Ultra 2

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12 September 2023

PRESS RELEASE

Apple unveils Apple Watch Ultra 2

Apple’s most rugged and capable watch is now even better with performance updates, a new double tap gesture, and carbon neutral options

CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Ultra 2, bringing new features to Apple’s most capable and rugged smartwatch, and achieving a significant environmental milestone. Apple Watch Ultra 2 offers all of the features users love about Ultra, plus the powerful new S9 SiP, a magical new double tap gesture, Apple’s brightest display ever, expanded altitude range, on-device Siri, Precision Finding for iPhone, and advanced capabilities for water adventures. Apple Watch Ultra 2 runs watchOS 10, which delivers redesigned apps, the new Smart Stack, new cycling experiences, features to help explore the outdoors, and a new watch face — Modular Ultra. With all the new advancements, Apple Watch Ultra 2 has the same 36-hour battery life with regular use and up to 72 hours in Low Power Mode.

For the first time, customers can choose a carbon neutral option of any Apple Watch, representing a significant milestone toward Apple 2030: Apple’s plan to be carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.

Apple Watch Ultra 2 can be ordered today, with availability beginning Friday, September 22.

Apple Watch Ultra 2 offers an expanded altitude range and on-device Siri, and features in watchOS 10 offer new cycling experiences and help users explore the outdoors.

“This year we’ve made our most rugged and capable Apple Watch even better,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Ultra 2 is our most advanced Apple Watch, with great performance and feature updates. It’s perfect for anyone who wants our biggest, brightest display, longest battery life, and best GPS of any Apple Watch, all in a stunning design.”

Powerful New S9 SiP

Apple Watch Ultra 2 is powered by custom Apple silicon in the all-new S9 SiP. Apple’s most powerful watch chip yet delivers systemwide improvements and brand-new features, including a new double tap gesture and on-device Siri with the ability to access and log health data privately and securely. Apple Watch Ultra 2 also has a new 4-core Neural Engine that can process machine learning tasks up to twice as fast as the original Apple Watch Ultra.

Double Tap Gesture

Innovations such as the Digital Crown and Taptic Engine — along with gestures like tap, swipe, wrist raise, and cover to mute — make Apple Watch simple and intuitive to use. With a new double tap gesture, users can easily control Apple Watch Ultra 2 using just one hand and without touching the display. Users can tap the index finger and thumb of their watch hand together twice to quickly and conveniently perform many of the most common actions on Apple Watch Ultra 2. Double tap will also open the Smart Stack from the watch face, and another double tap will scroll through widgets in the stack.

By tapping the index finger and thumb of the watch hand together twice, users can perform many of the most common actions on Apple Watch Ultra 2.

Double tap controls the primary button in an app so it can be used to stop a timer, play and pause music, or snooze an alarm. The gesture can be used to answer and end a phone call, take a photo with the Camera Remote on Apple Watch, or even switch to the new Elevation view in the Compass app to see the relative elevation of saved waypoints.

The new double tap gesture is enabled by the faster Neural Engine in Apple Watch Ultra 2, which processes data from the accelerometer, gyroscope, and optical heart sensor with a new machine learning algorithm. The algorithm detects the unique signature of tiny wrist movements and changes in blood flow when the index finger and thumb perform a double tap. The double tap gesture will be available in a software update next month.

Double tap controls the primary button in an app, so it can be used to play and pause music, pick up a phone call, or stop a timer.

Brighter Display

A new advanced display architecture pushes the maximum brightness of Apple Watch Ultra 2 to 3000 nits — 50 percent brighter than the first generation of Apple Watch Ultra and the brightest display Apple has ever designed — for greater readability in harsh sunlight. For dark rooms or early mornings, the display can also lower to just one nit so as not to disturb people close by. Flashlight also benefits from the new display architecture; rotating the Digital Crown temporarily doubles the brightness to better light the way.

A new advanced display architecture pushes the maximum brightness of Apple Watch Ultra 2 to 3000 nits for greater readability in harsh sunlight.

Modular Ultra Watch Face

A new watch face designed for Apple Watch Ultra — Modular Ultra — takes advantage of the large display, using the outermost edge to present real-time data, including seconds, altitude, or depth. It offers the most complications of any Apple digital watch face to customise for sports, outdoor adventures, and ocean and water activities.

Tested for Extremes

Apple Watch Ultra 2 is designed for extremes and has been tested for use across the largest range of altitudes for any Apple product, from 500 meters below sea level to explore the lowest valleys, and up to 9,000 meters to ascend the world’s tallest peaks.

Recreational Scuba Diving and Freediving

Apple Watch Ultra is perfect for water sports, including extreme activities like kitesurfing and wakeboarding, along with recreational scuba diving to 40 meters — and now freediving — with the updated Oceanic+ app from Huish Outdoors.1

The built-in Depth app now saves a log of each session so users can review the most recent sessions on Apple Watch Ultra or view the complete history of all dives with a GPS entry point in the Fitness app on iPhone.

The built-in Depth app now saves a log of each session so users can review the most recent sessions on Apple Watch Ultra.

During a freedive with the Oceanic+ app, users will see critical data like depth and elapsed time, and receive target depth alerts, all in big, bold, glanceable text. Between dives, heart rate zones help users monitor and lower their heart rate, and preset alarms like surface time and elapsed session time guide users through each training session. The detailed logbook provides a full profile, including descent and ascent speeds.

During a freedive with the Oceanic+ app, users will see critical data like depth and elapsed time, and receive target depth alerts, all in big, bold, glanceable text.

On-Device Siri with Ability to Access and Log Health Data

For the first time on Apple Watch, Siri requests can be processed on device. For requests that do not require information from the internet, like starting a workout or setting a timer, Siri does not rely on Wi-Fi or cellular networks, resulting in quicker and more reliable responses. The powerful Neural Engine also makes dictation up to 25 percent more accurate.

On-device processing is private and secure, and now Siri can be used to access data from the Health app for health- and fitness-related queries. For example, a user can ask how many hours of sleep they had the previous night, for progress on closing their Activity rings, to start an outdoor run or cycling workout, or make requests like setting a waypoint with just their voice, even with no connectivity. Users can also make Siri requests on Apple Watch Ultra 2 to log health data such as their weight, body temperature, period, or medications taken.2

Precision Finding

The ability to use Apple Watch to find iPhone is a favourite user feature. Now, the S9 SiP includes a second-generation Ultra Wideband chip to enable Precision Finding for the iPhone 15 family, which has the same chip. Precision Finding provides distance and direction, as well as visual, haptic, and audio guidance to a misplaced iPhone, even if it’s in a different room or a user doesn’t remember where it’s been stowed after a dive, for example.

The S9 SiP features second-generation Ultra Wideband to enable Precision Finding, providing distance and direction, as well as visual, haptic, and audio guidance to a misplaced iPhone.

Featuring watchOS 10

Apple Watch Ultra 2 runs watchOS 10, a milestone update that includes:

  • A fresh approach to quickly view information with redesigned apps and a new Smart Stack to show relevant widgets right when they’re needed.
  • Delightful new watch faces in addition to the new Modular Ultra face: Snoopy, Palette, Solar Analog, and Nike Globe.
  • Night Mode now uses the ambient light sensor to automatically activate in the dark.
  • Bluetooth connectivity for power meters, speed sensors, and cadence sensors arrives for cyclists, unlocking new metrics and Workout Views, and cycling workouts. Power Zones help users get the most out of training.
  • Cycling workouts can automatically show up as a Live Activity on iPhone and can utilise the full screen when tapped.
  • The updated Compass app displays current elevation in real time and includes a 3D view of waypoints showing relative elevation.
  • New topographic maps in the Maps app show important details like points of interest and trailheads, and provide helpful details such as hill shading, contour lines, elevation, and cellular and Emergency SOS waypoints.
  • Additional tools to support mental health with state of mind logging in the Mindfulness app.
  • The ability to measure time spent in daylight using the ambient light sensor to help reduce the risk of myopia.

Carbon Neutral Models

Select case and band combinations of Apple Watch Ultra 2, Apple Watch SE, and the new Apple Watch Series 9 are Apple’s first-ever carbon neutral products. As part of Apple 2030, the carbon footprint of Apple Watch Ultra 2 has been significantly decreased. Emissions were reduced from the three biggest sources of greenhouse gases — materials, electricity, and transportation. The small amount of emissions remaining are offset with high-quality carbon credits from nature-based projects. Apple Watch Ultra 2 paired with an Alpine Loop or Trail Loop features 95 percent recycled titanium, compared with no recycled titanium in the first Apple Watch Ultra.3 A new logo on Apple Watch Ultra 2 packaging indicates models that are carbon neutral.

Lineup

  • Apple Watch Ultra 2 is available in 49 mm, and is carbon neutral when paired with a new Trail Loop or Alpine Loop.
  • New band colours are available for the Alpine Loop (blue, indigo, olive), Trail Loop (orange/beige, green/gray, blue/black), and Ocean Band (blue, orange).
  • All new Apple Watch Trail Loop and Alpine Loop bands are carbon neutral and contain over 30 percent recycled content.

Pricing and Availability

  • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 40 other countries and regions can order Apple Watch Ultra 2 today, with availability in stores beginning Friday, September 22.
  • Apple Watch Ultra 2 is £799 .
  • watchOS 10 will be available for Apple Watch Series 4 and later on Monday, September 18, and requires iPhone Xs or later running iOS 17. Not all features are available on all devices and in all regions.
  • Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 9, Apple Watch SE, Apple Watch Ultra 2, or a new Apple Watch Series 4 or later.
  • For more information on Apple 2030, visit apple.com/uk/2030.

About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

  1. The Oceanic+ app requires a subscription.
  2. These capabilities will be available in a software update later this year, starting in English and Mandarin; they require the download of speech models.
  3. This applies to Apple Watch Ultra 2 paired with a Trail Loop or Alpine Loop.

Press Contacts

Aileen Tappin

Apple

[email protected]

020 3284 6333

Apple introduces the advanced new Apple Watch Series 9

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12 September 2023

PRESS RELEASE

Apple introduces the advanced new Apple Watch Series 9

Featuring breakthrough capabilities for the world’s most popular watch and Apple’s first carbon neutral products

CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 9, bringing new features to the world’s best-selling watch and achieving a significant environmental milestone. Apple Watch Series 9 is more powerful than ever with the new S9 SiP, which increases performance and capabilities; a magical new double tap gesture; a brighter display; faster on-device Siri, now with the ability to access and log health data; Precision Finding for iPhone; and more. Apple Watch Series 9 runs watchOS 10, which delivers redesigned apps, the new Smart Stack, new watch faces, new cycling and hiking features, and tools to support mental health.

For the first time, customers can choose a carbon neutral option of any Apple Watch, representing a significant milestone toward Apple 2030: Apple’s plan to be carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.

The new Apple Watch lineup can be ordered today, with availability beginning Friday, September 22.

Apple Watch Series 9 is a more indispensable companion than ever, offering powerful new capabilities to help users with their health, fitness, communications, and safety.

“Apple Watch is an indispensable companion that helps millions of people with their health, fitness, communications, and safety,” said Jeff Williams, Apple’s chief operating officer. “We’re introducing our best Apple Watch lineup, with incredible new capabilities and technological advancements, including a new double tap gesture, brighter display, on-device Siri, as well as our first-ever carbon neutral products. Whether users are upgrading from earlier models or buying their first, there’s never been a more compelling time to experience Apple Watch.”

“At Apple, we are committed to making products customers love and protecting the planet at the same time, and this year, we hit a key milestone toward our Apple 2030 goal,” said Lisa Jackson, Apple’s vice president of Environment, Policy, and Social Initiatives. “Our first carbon neutral products were made in a uniquely Apple way, steeply reducing carbon emissions from materials, electricity, and transportation through innovation and design.”

Select case and band combinations of Apple Watch Series 9 are Apple’s first-ever carbon neutral products.

Powerful New S9 SiP

Apple Watch Series 9 is powered by custom Apple silicon in the all-new S9 SiP. Apple’s most powerful watch chip yet delivers systemwide improvements and brand-new features, including a new double tap gesture and on-device Siri with the ability to access and log health data privately and securely. Apple Watch Series 9 also has a new 4-core Neural Engine that can process machine learning tasks up to twice as fast, when compared with Apple Watch Series 8. The power efficiency of the S9 SiP allows Apple Watch Series 9 to maintain all-day 18-hour battery life.1

Apple Watch Series 9 features the S9 SiP, Apple’s most powerful watch chip yet, along with a new 4-core Neural Engine that can process machine learning tasks up to two times faster.

Double Tap Gesture

Innovations such as the Digital Crown and Taptic Engine — along with gestures like tap, swipe, wrist raise, and cover to mute — make Apple Watch simple and intuitive to use. With a new double tap gesture, users can easily control Apple Watch Series 9 using just one hand and without touching the display. Users can tap the index finger and thumb of their watch hand together twice to quickly and conveniently perform many of the most common actions on Apple Watch Series 9.

Double tap controls the primary button in an app so it can be used to stop a timer, play and pause music, or snooze an alarm. The gesture can be used to answer and end a phone call, and even to take a photo with the Camera Remote on Apple Watch. Double tap will also open the Smart Stack from the watch face, and another double tap will scroll through widgets in the stack.

This new double tap gesture is enabled by the faster Neural Engine in Apple Watch Series 9, which processes data from the accelerometer, gyroscope, and optical heart sensor with a new machine learning algorithm. The algorithm detects the unique signature of tiny wrist movements and changes in blood flow when the index finger and thumb perform a double tap. The double tap gesture will be available in a software update next month.

With a new double tap gesture, users can easily control Apple Watch Series 9 using just one hand and without touching the display. Double tap controls the primary button in an app so it can be used to answer a phone call, stop a timer, play and pause music, or snooze an alarm.

Brighter Display

The power-efficient S9 SiP and advanced display architecture increase the maximum brightness of the Apple Watch Series 9 display up to 2000 nits — double that of Series 8 — making it even easier to read text in bright sunlight. For dark rooms or early mornings, the display can also lower to just one nit so as not to disturb people close by.

Apple Watch Series 9 features a maximum brightness of up to 2000 nits — double that of Series 8.

On-Device Siri with Ability to Access and Log Health Data

For the first time on Apple Watch, Siri requests can be processed on device. For requests that do not require information from the internet, such as starting a workout or setting a timer, Siri does not rely on Wi-Fi or cellular networks, resulting in quicker and more reliable responses. The powerful Neural Engine also makes dictation up to 25 percent more accurate than Apple Watch Series 8.

On-device processing is private and secure, and now Siri can be used to access data from the Health app for health- and fitness-related queries. For example, a user can ask how many hours of sleep they had the previous night, for progress on closing their Activity rings, or about their blood glucose level if they have a connected monitor. Users can also make Siri requests on Apple Watch Series 9 to log health data such as their weight, period, or medications taken.2

Precision Finding and HomePod Integration

The ability to use Apple Watch to find iPhone is a favourite user feature. Now, the S9 SiP includes a second-generation Ultra Wideband (UWB) chip to enable Precision Finding for the iPhone 15 family, which has the same chip. Precision Finding provides distance and direction, as well as visual, haptic, and audio guidance to a misplaced iPhone, even if it is in a different room.

The S9 SiP chip features second-generation Ultra Wideband to enable Precision Finding, providing distance and direction, as well as visual, haptic, and audio guidance to a misplaced iPhone, even if it is in a different room.

UWB also brings deeper integration between Apple Watch and HomePod. When an Apple Watch user gets within 4 meters of a HomePod playing audio, Apple Watch Series 9 will launch Now Playing to control the media. Or if nothing is playing on HomePod, media suggestions will appear at the top of the Smart Stack.

The new second-generation Ultra Wideband chip also brings deeper integration between Apple Watch and HomePod.

Featuring watchOS 10

Apple Watch Series 9 runs watchOS 10, a milestone update that includes:

  • A fresh approach to quickly view information with redesigned apps and a new Smart Stack to show relevant widgets right when they’re needed.
  • Delightful new watch faces: Snoopy, Palette, and Solar Analog. A new Nike watch face, Nike Globe, lights up the lines on the globe with each passing second.
  • Bluetooth connectivity for power meters, speed sensors, and cadence sensors arrives for cyclists, unlocking new metrics and Workout Views, and cycling workouts.
  • A cycling workout can automatically show up as a Live Activity on iPhone and utilise the full screen when tapped.
  • New Compass Waypoints and Maps capabilities to further help during outdoor adventures.
  • Additional tools to support mental health with state of mind logging in the Mindfulness app.
  • The ability to measure time spent in daylight using the ambient light sensor to help reduce the risk of myopia and provide additional benefits to physical and mental health for all ages.

Carbon Neutral Models

Select case and band combinations of Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE are Apple’s first-ever carbon neutral products. As part of Apple 2030, the carbon footprint of Apple Watch has been significantly decreased. Emissions were reduced from the three biggest sources of greenhouse gases — materials, electricity, and transportation. The small amount of emissions remaining are offset with high-quality carbon credits from nature-based projects. Apple Watch packaging has been redesigned to be 100 percent fibre-based, and a new logo on the packaging indicates models that are carbon neutral.

Apple Watch SE

Apple Watch SE continues to deliver the core Apple Watch experience at a more affordable price point, and is a great way for users to start their Apple Watch journey, use with Family Setup, or gift to their loved ones. Additionally, Apple Watch SE offers Activity tracking, high and low heart rate notifications, Fall Detection, Emergency SOS, Crash Detection, and watchOS 10.

The new Apple Watch SE delivers the core Apple Watch experience at a more affordable price point, offering everything from Activity tracking to Emergency SOS.

Lineup

  • Apple Watch Series 9 is available in 41mm and 45mm sizes in starlight, midnight, silver, (PRODUCT)RED, and a new pink aluminium case, as well as stainless steel in gold, silver, and graphite cases.
  • Any aluminium Apple Watch Series 9 with a new Sport Loop band is carbon neutral.
  • Apple Watch SE is available in 40mm and 44mm aluminium cases, and is carbon neutral when paired with a new Sport Loop band.
  • Apple Watch Hermès is available in stainless steel in silver and space black.

Bands

Apple is introducing FineWoven, a luxurious and durable microtwill made of 68 percent post-consumer recycled content that has significantly lower carbon emissions compared to leather. FineWoven has a suedelike feel, and is available with the Magnetic Link and Modern Buckle bands. Starting today, Apple will no longer use leather in any new Apple product, including watch bands.

The popular Sport Loop band has been redesigned to include 82 percent recycled yarn. All new Apple Watch Sport Loops are carbon neutral.

Apple worked with Nike and Hermès on more environmentally friendly band collections. The Nike Sport Band now contains 32 percent or more recycled fluoroelastomer, including colourful flakes made from excess bands that create a randomised pattern, making each band unique, while the Nike Sport Loop with a space-dye pattern repurposes yarn from previous seasons.

A new collection of Hermès bands draws on the house’s rich history in textiles and craftsmanship. Two new woven bands are introduced: Toile H is an interpretation of the brand’s signature checked canvas, and Twill Jump is a rich solid colour with contrasting details. The first-ever knitted band for Apple Watch, Bridon, is hand-braided with a bold chevron pattern, while Kilim is made of sporty, waterproof molded rubber and has a deployment buckle. A classic new watch face, Hermès Radial, complements these four new band styles.3

Pricing and Availability

  • Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 40 other countries and regions can order Apple Watch Series 9 and Apple Watch SE today, with availability in stores beginning Friday, September 22.
  • Apple Watch Series 9 starts at £399, and Apple Watch SE starts at £219 .
  • Apple Watch bands, Apple Watch Nike bands, and Apple Watch Hermès bands will be available to order today from apple.com/uk/store and in the Apple Store app, with availability in stores beginning Friday, September 22.
  • watchOS 10 will be available for Apple Watch Series 4 and later on Monday, September 18, and requires iPhone XS or later running iOS 17. Not all features are available on all devices and in all regions.
  • Three months of Apple Fitness+ are included for customers who purchase Apple Watch Series 9, Apple Watch SE, Apple Watch Ultra 2, or a new Apple Watch Series 4 or later.
  • For more information on Apple 2030, visit apple.com/uk/2030.

About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

  1. Battery life varies by use.
  2. These capabilities will be available in a software update later this year, starting in English and Mandarin. They require the download of speech models.
  3. The Hermès Radial watch face is available with Apple Watch Hermès models only.

Press Contacts

Aileen Tappin

Apple

[email protected]

020 3284 6333

Apple Media Helpline

[email protected]

020 3284 6333

Apple debuts iPhone 15 and iPhone 15 Plus

0

12 September 2023

PRESS RELEASE

Apple debuts iPhone 15 and iPhone 15 Plus

A huge leap forward for iPhone with a gorgeous new design featuring a durable, colour-infused back glass and new contoured edge; the Dynamic Island; a 48MP Main camera with 2x Telephoto; and USB‑C

CUPERTINO, CALIFORNIA Apple today announced iPhone 15 and iPhone 15 Plus, featuring an industry-first colour-infused back glass with a stunning, textured matte finish, and a new contoured edge on the aluminium enclosure. Both models feature the Dynamic Island, and an advanced camera system designed to help users take fantastic photos of everyday moments in their lives. A powerful 48MP Main camera enables super-high-resolution photos and a new 2x Telephoto option to give users a total of three optical zoom levels — like having a third camera. The iPhone 15 lineup also introduces the next generation of portraits, making it easier to capture portraits with great detail and low-light performance. Building on Apple’s innovative satellite infrastructure, Roadside Assistance via satellite can connect users to AAA if they have car trouble while off the grid. With A16 Bionic for powerful, proven performance; a USB‑C connector; Precision Finding for Find My friends; and industry-leading durability features, iPhone 15 and iPhone 15 Plus represent a huge leap forward. 

iPhone 15 and iPhone 15 Plus will be available in five stunning new colours: pink, yellow, green, blue, and black. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22. 

“iPhone 15 and iPhone 15 Plus represent a huge leap forward with exciting camera innovations that inspire creativity, the intuitive Dynamic Island, and the A16 Bionic chip for proven powerful performance,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “We’re also pushing the power of computational photography to new levels this year with a 48MP Main camera featuring a new 24MP default for super-high-resolution photos, a new 2x Telephoto option, and next-generation portraits.”

iPhone 15 and iPhone 15 Plus will be available in five stunning new colours: black, blue, green, yellow, and pink.

A Beautiful and Durable Design with an Advanced Display

Available in 6.1-inch and 6.7-inch display sizes,1 iPhone 15 and iPhone 15 Plus feature the Dynamic Island, an innovative way to interact with important alerts and Live Activities. The elegant experience fluidly expands and adapts so users can see the next direction in Maps; easily control music; and, with third-party app integrations, get real-time updates on food delivery, ride sharing, sports scores, travel plans, and more. The Super Retina XDR display is great for watching content, streaming Apple Fitness+ workouts, and playing games. Peak HDR brightness now reaches up to 1600 nits so HDR photos and videos look better than ever. And when it is sunny, peak outdoorbrightness reaches up to 2000 nits — twice as bright as the previous generation.

Both models feature the Dynamic Island, which fluidly expands and adapts to a user’s alerts and Live Activities, creating an intuitive experience that feels magical.

Both models feature a sophisticated new look that’s built to last. For the first time in a smartphone, colour is infused throughout the back glass, creating five beautiful colours. The back glass is strengthened with an optimised dual-ion exchange process before being polished with nanocrystalline particles and etched to create a luxurious, textured matte finish. A new contoured edge on the aerospace-grade aluminium enclosure feels even nicer in users’ hands, and the Ceramic Shield front cover continues to be tougher than any other smartphone glass. With a water- and dust-resistant design2 and industry-leading durability features, iPhone lasts and holds its value longer than any other smartphone. Plus, the internal design provides powerful sustained performance, while improving ease and affordability of repairs.

iPhone 15 and iPhone 15 Plus introduce a new contoured edge and durable, colour-infused back glass.

A Powerful Camera to Capture Every Moment in Super-High Resolution

The advanced camera system on iPhone 15 and iPhone 15 Plus helps users capture everyday moments and cherished memories. A 48MP Main camera shoots sharp photos and videos while capturing fine details, with a quad-pixel sensor and 100 percent Focus Pixels for fast autofocus. Using the power of computational photography, the Main camera gives users a new 24MP super-high-resolution default, offering incredible image quality at a practical file size ideal for storing and sharing. By intelligently integrating hardware and software, an additional 2x Telephoto option gives users three optical-quality zoom levels — 0.5x, 1x, 2x — for the first time on an iPhone dual-camera system.

Next-generation portraits on iPhone 15 and iPhone 15 Plus feature sharper detail, more vivid colours, and improved low-light performance. For the first time, users can take portraits without having to switch to Portrait mode. When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac. For greater creative control, users can also adjust the focus point after the photo has been taken. Shooting at night gets better with improvements to Night mode, including sharper details and more vivid colours. When lighting is bright or uneven, new Smart HDR captures subjects and the background with more true-to-life renderings of skin tones, while ensuring photos have brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. This advanced HDR rendering is also available to third-party apps, so images can look even better when shared online. These improvements benefit the 48MP Main camera, Ultra Wide camera, and TrueDepth front camera.

iPhone 15 detects when there’s a person in the frame and captures rich depth information automatically — so users can turn it into a stunning portrait right away or later on in the Photos app.

A16 Bionic: Proven, Powerful Performance

The fast and efficient A16 Bionic chip brings proven performance to iPhone 15 and iPhone 15 Plus, powering the Dynamic Island, computational photography capabilities, and more. With two high-performance cores that use 20 percent less power and four high-efficiency cores, the 6-core CPU is faster than the previous generation and easily handles intensive tasks while delivering extraordinary battery life. The 5-core GPU has 50 percent more memory bandwidth for smooth graphics when streaming videos and playing games. A new 16-core Neural Engine is capable of nearly 17 trillion operations per second, enabling even faster machine learning computations for features like Live Voicemail transcriptions in iOS 17 and third-party app experiences — all while protecting critical privacy and security features using the Secure Enclave. 

A16 Bionic, with a 5-core GPU, enables smoother graphics when streaming videos and playing games — all while powering incredible computational photography capabilities and the Dynamic Island, with privacy built in.

Expanded Safety Capabilities for Peace of Mind

The iPhone 15 lineup offers critical safety capabilities to provide assistance when it matters most, including Crash Detection3 and Emergency SOS via satellite.4 Currently available in 14 countries and regions on three continents, Emergency SOS via satellite has made a significant impact in users’ lives. This groundbreaking safety service will come to Spain and Switzerland later this month.

Powerful Connection Capabilities

The iPhone 15 lineup offers convenient new ways to charge, find friends in busy places, and stay connected while traveling. Both models use a USB‑C connector, a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). Users can also charge AirPods or Apple Watch directly from iPhone with the USB‑C connector.7 Both models support MagSafe and future Qi2 chargers for wireless charging.

iPhone 15 users can charge the updated AirPods Pro (2nd generation) or Apple Watch right from their iPhone with the new USB-C connector.

Both models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so iPhone 15 users can share their location and find each other, even in crowds. Precision Finding is built with the same privacy protections that users have come to trust in Find My.8

With Precision Finding for Find My friends, iPhone 15 users can share their location and find each other, even in a crowded place.

iPhone 15 models continue to deliver a high-quality, superfast 5G experience9 and improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation to come through loud and clear, even if they are somewhere noisy. 

iPhone 15 and iPhone 15 Plus have eSIM, a more convenient and secure alternative to a physical SIM card, with support from more than 295 carriers. When traveling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.

Featuring iOS 17

iPhone 15 and iPhone 15 Plus feature iOS 17,10 making iPhone even more personal and intuitive with new capabilities:

  • The Phone app gets major updates with Contact Posters, which allows users to customise how they appear to their contacts, and Live Voicemail, which leverages the power of A16 Bionic to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.
  • Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
  • NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more.
  • StandBy gives users a customisable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With support for Live Activities, Siri, incoming calls, and larger notifications, StandBy is perfect for a nightstand, kitchen counter, or desk.

iOS 17 delivers many more updates, including Journal,11 a new app that helps iPhone users reflect and practice gratitude through journaling; improvements to autocorrect and Dictation; greater protection for Private Browsing in Safari; password and passkey sharing with iCloud Keychain; pet recognition in Photos; and much more. 

Better for the Environment

iPhone 15 and iPhone 15 Plus are designed with the environment in mind. As Apple continues to work toward its 2030 goal of making every product carbon neutral — from design to manufacturing to customer use — the company is prioritising clean electricity across the entire supply chain and designing products with recycled and other low-carbon materials. iPhone 15 and iPhone 15 Plus now use even more recycled content, with 100 percent recycled cobalt in the battery and 100 percent recycled copper in the main logic board, copper wire in the Taptic Engine, and copper foil in the inductive charger in MagSafe — all firsts for iPhone. Both models also include 75 percent recycled aluminium in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold in the USB‑C connector as well as the gold plating and tin soldering in multiple printed circuit boards. The iPhone 15 lineup meets Apple’s high standards for energy efficiency and is free of mercury, PVC, and beryllium. Over 99 percent of the packaging is fibre-based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

To further reduce impact on the planet, Apple will no longer use leather in any new Apple products, including iPhone accessories. Apple is introducing a new FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, made from a durable and elegant microtwill with a soft, suedelike feel. The material is made from 68 percent post-consumer recycled content and has significantly lower carbon emissions compared to leather.

New FineWoven accessories for iPhone are made from a luxurious and durable microtwill. This FineWoven material is made of 68 percent post-consumer recycled content and has significantly lower emissions compared to leather.

Pricing and Availability

  • iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue, and black in 128GB, 256GB, and 512GB storage capacities, starting at £799 or £33.29 per month, and £899 or £37.45 per month, respectively.12
  • Apple offers great ways to save and upgrade to the latest iPhone.
  • Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 and iPhone 15 Plus beginning at 5 a.m. PDT this Friday, September 15, with availability beginning Friday, September 22.
  • iPhone 15 and iPhone 15 Plus will be available in Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions beginning Friday, September 29.
  • FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will both be available for £59 in five new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to an iPhone 15 and iPhone 15 Plus Clear Case, available for £49, a Silicone Case with MagSafe will be available for £49 in black, storm blue, clay, light pink, guava, orange sorbet, cypress, and winter blue.
  • iOS 17 will be available as a free software update on Monday, September 18.
  • Available starting on September 18, iCloud+ will offer two new plans: 6TB for £26.99 per month and 12TB for £54.99 per month, providing additional storage to keep files, photos, videos, and more safe, accessible, and easy to share. The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
  • Customers who purchase iPhone 15 and iPhone 15 Plus will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.

About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

  1. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 15) or 6.68 inches (iPhone 15 Plus) diagonally. The actual viewable area is smaller.
  2. iPhone 15 and iPhone 15 Plus are splash-, water-, and dust-resistant. They were tested under controlled laboratory conditions, and have a rating of IP68 under IEC standard 60529 (maximum depth of 6 meters for up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage is not covered under warranty.
  3. Crash Detection is designed for four-wheel passenger vehicle crashes with certain mass, G-force, and speed profiles consistent with severe, life-threatening crashes. It was designed for severe, life-threatening, high-impact front and rear collisions, sideswipe, T-bone, and rollover crashes. Crash Detection is available worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, Apple Watch Series 8, Apple Watch Ultra, and Apple Watch SE (2nd generation).
  4. Emergency SOS via satellite and Find My via satellite are currently available in 14 countries and regions, including Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.K., and the U.S., and will be available in Spain and Switzerland later this month.
  5. Emergency SOS via satellite and Roadside Assistance via satellite were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.
  6. Roadside Assistance via satellite is launching in the U.S. with AAA and is included for free for two years starting at the time of activation of a new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max. This satellite service requires iOS 17. AAA may charge for roadside assistance services. iPhone 15 and iPhone 14 users who are not AAA members can take advantage of Roadside Assistance via satellite on a pay-per-use basis for AAA’s roadside assistance services.
  7. iPhone 15 supports 4K at 60 fps HDR video output using a USB‑C Digital AV Multiport Adapter to allow users to connect to an HDMI display, while also connecting a standard USB device and a USB‑C charging cable.
  8. Precision Finding for Find My friends requires Ultra Wideband and isn’t available in all countries or regions. With iOS 17, Precision Finding will be available to Apple Watch Series 9 and Apple Watch Ultra 2 users to help them locate their iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Later this fall, iPhone 15 users will be able to use Precision Finding for Find My friends to locate friends and family wearing Apple Watch Series 9 and Apple Watch Ultra 2.
  9. A data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/uk/iphone/cellular.
  10. Some features may not be available for all countries or all areas. View a complete list at apple.com/uk/ios/feature-availability.
  11. Journal is coming in a software update later this year.

Press Contacts

Laura Bonney

Apple

[email protected]

020 3284 6290

Fumilayo Brown-Olateju

Apple

[email protected]

Apple Media Helpline

[email protected]

020 3284 6333

Apple unveils iPhone 15 Pro and iPhone 15 Pro Max

0

12 September 2023

PRESS RELEASE

Apple unveils iPhone 15 Pro and iPhone 15 Pro Max

Featuring a strong and lightweight titanium design with new contoured edges, a new Action button, powerful camera upgrades, and A17 Pro for next-level performance and mobile gaming

CUPERTINO, CALIFORNIA Apple today debuted iPhone 15 Pro and iPhone 15 Pro Max, designed with aerospace-grade titanium that’s strong yet lightweight to deliver Apple’s lightest Pro models ever. The new design also features contoured edges and a customisable Action button, allowing users to personalise their iPhone experience. Powerful camera upgrades enable the equivalent of seven pro lenses with incredible image quality, including a more advanced 48MP Main camera system that now supports the new super-high-resolution 24MP default, the next generation of portraits with Focus and Depth Control, improvements to Night mode and Smart HDR, and an all-new 5x Telephoto camera exclusively on iPhone 15 Pro Max. A17 Pro unlocks next-level gaming experiences and pro performance. The new USB‑C connector is supercharged with USB 3 speeds — up to 20x faster than USB 2 — and together with new video formats, enables powerful pro workflows that were not possible before.1 And with the addition of Roadside Assistance via satellite, the iPhone 15 Pro lineup builds on Apple’s innovative satellite infrastructure to connect users to help if they have car trouble while off the grid.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes, including black titanium, white titanium, blue titanium, and natural titanium. Pre-orders begin Friday, September 15, with availability beginning Friday, September 22.

“This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter of performance and games never before seen on iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple design and industry-first innovations to help enrich the everyday experiences of our users, while enabling them to unleash their creativity.”

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes: black titanium, white titanium, blue titanium, and natural titanium.

A Stunning, Lightweight, and Durable Design

Available in 6.1-inch and 6.7-inch display sizes,2 iPhone 15 Pro and iPhone 15 Pro Max feature a strong and lightweight titanium design — a first for iPhone. This premium alloy — the same used in spacecraft — has one of the highest strength-to-weight ratios of any metal, making this Apple’s lightest Pro lineup ever. Both models feature a new refined brush texture, contoured edges, and the thinnest borders on iPhone. The Pro lineup is built to last, combining the strength of titanium with the toughest back glass in a smartphone and the industry-leading Ceramic Shield on the front. Using an industry-first thermo-mechanical process, the titanium bands encase a new substructure made from 100 percent recycled aluminium, bonding these two metals with incredible strength through solid-state diffusion. The aluminium frame helps with thermal dissipation and allows the back glass to be easily replaced. This new design highlights the Super Retina XDR display with Always-On and ProMotion technologies for an exceptional viewing experience.

The premium titanium used on iPhone 15 Pro and iPhone 15 Pro Max has one of the highest strength-to-weight ratios of any metal, making them Apple’s lightest Pro lineup ever.

The all-new Action button replaces the single-function switch used to toggle between ring and silent, offering additional options so users can choose between quickly accessing the camera or flashlight; activating Voice Memos, Focus modes, Translate,3 and accessibility features like Magnifier; or using Shortcuts for more options. A press-and-hold gesture with fine-tuned haptic feedback and visual cues in the Dynamic Island ensure the new button launches the intended action.

By default, the new Action button can switch between ring and silent, but users can choose from a set of actions for even more convenience and versatility.

A17 Pro: A New Generation of Apple Silicon for iPhone

Bringing pro performance and capabilities, iPhone 15 Pro and iPhone 15 Pro Max are powered by A17 Pro, the industry’s first 3-nanometer chip. Continuing Apple’s leadership in smartphone silicon, A17 Pro brings improvements to the entire chip, including the biggest GPU redesign in Apple’s history. The new CPU is up to 10 percent faster with microarchitectural and design improvements, and the Neural Engine is now up to 2x faster, powering features like autocorrect and Personal Voice in iOS 17. The pro-class GPU is up to 20 percent faster and unlocks entirely new experiences, featuring a new 6-core design that increases peak performance and energy efficiency. Now with hardware-accelerated ray tracing — which is 4x faster than software-based ray tracing — iPhone 15 Pro offers smoother graphics, as well as more immersive AR applications and gaming experiences. iPhone 15 Pro brings true-to-life gaming to the palm of users’ hands with console titles never before seen on a smartphone, like Resident Evil Village, Resident Evil 4, Death Stranding, and Assassin’s Creed Mirage.4

A17 Pro includes a dedicated AV1 decoder, enabling more efficient, high-quality video experiences for streaming services. Additionally, a new USB controller enables USB 3 speeds on iPhone for the first time, now supporting much higher transfer speeds and video output up to 4K at 60 fps HDR.

The new 6-core GPU in A17 Pro expands what’s possible on iPhone, enabling next-level mobile gaming with fast, efficient performance and hardware-accelerated ray tracing.

A Powerful Pro Camera System for More Creative Control

Through a deep integration of hardware and software, the advanced camera systems on iPhone 15 Pro and iPhone 15 Pro Max both pack the equivalent of seven pro lenses — all enabled by A17 Pro. With the power of computational photography, the 48MP Main camera, built exclusively for the Pro lineup, gives users even more flexibility with a new 24MP super-high-resolution default, offering incredible image quality at a practical file size ideal for storing and sharing. The Main camera allows users to switch between three popular focal lengths — 24 mm, 28 mm, and 35 mm — and even choose one as a new default. In addition to 48MP ProRAW, the Main camera also supports 48MP HEIF images with 4x more resolution. iPhone 15 Pro features an expansive 3x Telephoto camera, and iPhone 15 Pro Max provides the longest optical zoom ever on iPhone: 5x at 120 mm. Great for close-ups, wildlife photos, and catching the action from further distances, the new Telephoto camera on iPhone 15 Pro Max has an innovative tetraprism design with a combined optical image stabilisation and autofocus 3D sensor-shift module, Apple’s most advanced stabilisation system yet.

With Apple’s most pro camera systems ever, users will get powerful new features and the equivalent of seven camera lenses in their pocket, including 5x at 120 mm on iPhone 15 Pro Max.

Next-generation portraits on iPhone 15 Pro and iPhone 15 Pro Max feature sharper detail, more vivid colours, and better low-light performance. For the first time, users can take portraits without having to switch to Portrait mode. When there’s a person, dog, or cat in the frame, or when a user taps to focus, iPhone automatically captures depth information, so users can turn photos into stunning portraits later in the Photos app on iPhone, iPad, or Mac. For greater creative control, users can also adjust the focus point after the photo has been taken.

Additional features that benefit all cameras on iPhone 15 Pro and iPhone 15 Pro Max include:

  • Night mode gets better with sharper details and more vivid colours, now powered by the Photonic Engine, including Night mode portraits, enabled by the LiDAR scanner.
  • New Smart HDR captures subjects and the background with more true-to-life renderings of skin tones, while ensuring photos have brighter highlights, richer midtones, and deeper shadows when viewed in the Photos app. This advanced HDR rendering is also available to third-party apps, so images can look even better when shared online.
  • The best quality video in a smartphone is upgraded thanks to A17 Pro, with improvements in low-light video and Action mode.

The preferred smartphone for creative pros and filmmakers gets even better with new pro workflows. Users can now get up to 20x faster transfer speeds with an optional USB 3 cable. iPhone and third-party solutions like Capture One also help photographers create a pro studio, allowing them to shoot and instantly transfer 48MP ProRAW images from iPhone to Mac. ProRes video can be recorded directly to external storage, enabling higher recording options up to 4K at 60 fps, and greater flexibility on set when using iPhone as the main camera. iPhone 15 Pro also introduces a new option for Log encoding and is the first smartphone in the world to support ACES, the Academy Color Encoding System, a global standard for colour workflows.

Coming later this year, iPhone 15 Pro will add a new dimension to video capture with the ability to record spatial video for Apple Vision Pro. Users will be able to capture precious moments in three dimensions and relive those memories with incredible depth on Apple Vision Pro when it is available early next year in the U.S.

Next-Level Wireless Performance and Connectivity

The iPhone 15 Pro lineup offers convenient new ways to charge, find friends in busy places, and stay connected while traveling. Both models use the USB‑C connector, a universally accepted standard for charging and transferring data, allowing the same cable to charge iPhone, Mac, iPad, and the updated AirPods Pro (2nd generation). Users can also charge AirPods or Apple Watch directly from iPhone with the USB‑C connector. iPhone 15 Pro and iPhone 15 Pro Max support USB 3 for data transfer speeds up to 10 gigabits per second, up to 20x faster than before.

Using a USB 3 cable with iPhone 15 Pro and iPhone 15 Pro Max enables incredibly fast transfer speeds.

Both models feature the second-generation Ultra Wideband chip, enabling two iPhone devices with this chip to connect at three times the range as before. This opens up a new way to use Precision Finding for Find My friends, so iPhone 15 users can share their location and find each other, even in crowds. Precision Finding is built with the same privacy protections that users have come to trust in Find My.5

iPhone 15 Pro and iPhone 15 Pro Max now support Wi-Fi 6E for greater wireless performance, including up to 2x faster speeds, and introduces the first Thread-enabled smartphones, opening up future opportunities for Home app integrations.

iPhone 15 Pro and iPhone 15 Pro Max come equipped with super-fast 5G,6 and include:

  • Support for MagSafe and future Qi2 wireless charging.
  • Improved audio quality on phone calls, including those made on FaceTime or third-party apps. Sound quality gets even better when users select Voice Isolation, so conversations come through loud and clear, even if they are somewhere noisy.
  • eSIM with support from more than 295 carriers. When traveling the world, users can stay connected through affordable international roaming plans from their existing carrier, or purchase prepaid eSIM plans in over 50 countries and regions, including Australia, Italy, Thailand, and more.

Expanded Safety Capabilities for Peace of Mind

The iPhone 15 lineup offers critical safety capabilities to provide assistance when it matters most, including Crash Detection7 and Emergency SOS via satellite.8 Currently available in 14 countries and regions on three continents, Emergency SOS via satellite has made a significant impact in users’ lives. This groundbreaking service will come to Spain and Switzerland later this month.

Featuring iOS 17

iPhone 15 Pro and iPhone 15 Pro Max feature iOS 17,11 making iPhone even more personal and intuitive with new features:

  • The Phone app gets major updates, with Contact Posters that allow users to customise how they appear to their contacts, and Live Voicemail, which leverages the power of A17 Pro to see real-time on-device transcription as someone leaves a voicemail. Users can even pick up the call while the caller is leaving their message.
  • Messages gets a new stickers experience, more powerful search, transcription of audio messages, and Check In, which allows users to automatically notify friends and family when they have made it to their destination safely.
  • NameDrop gives users a new way to use AirDrop to more easily share contact information by simply bringing two iPhone devices together. The same gesture can be used to AirDrop content and more, and now users can step away from each other and finish sending large files over the internet.12
  • StandBy gives users a customisable full-screen experience with glanceable information designed to be viewed from a distance when iPhone is on its side and charging. With the Always-On display of iPhone 15 Pro and iPhone 15 Pro Max, StandBy stays on to show useful information — perfect on a desk, nightstand, or kitchen counter.
  • Interactive widgets on the Home Screen, Lock Screen, and in StandBy allow users to take action with just a tap, making it easy to complete a to-do, or play or pause a song right from the widget.
  • Safari adds greater protection for Private Browsing and introduces profiles, helping users separate their browsing for topics like work and personal.

iOS 17 delivers many more updates, including Journal,13 a new app that helps iPhone users reflect and practice gratitude through journaling, improvements to autocorrect and Dictation that make entering text faster and easier than ever before, password and passkey sharing with iCloud Keychain, and much more.

Better for the Environment

iPhone 15 Pro and iPhone 15 Pro Max are designed with the environment in mind. As Apple continues to work toward its 2030 goal of making every product carbon neutral — from design to manufacturing to customer use — the company is prioritising clean electricity across the entire supply chain and designing products with recycled and other low-carbon materials. iPhone 15 Pro and iPhone 15 Pro Max now use more recycled content, with a 100 percent recycled aluminium substructure and 100 percent recycled cobalt in the battery — both firsts for Apple. iPhone 15 Pro and iPhone 15 Pro Max also include 100 percent recycled rare earth elements in all magnets and 100 percent recycled gold in the USB‑C connector as well as the gold plating and tin soldering in multiple printed circuit boards. Both models meet Apple’s high standards for energy efficiency and are free of mercury, PVC, and beryllium. Over 99 percent of the packaging is fibre-based, bringing Apple closer to its goal of completely removing plastic from its packaging by 2025.

To further reduce impact on the planet, Apple will no longer use leather in any new Apple products, including iPhone accessories. Apple is introducing a new FineWoven Case with MagSafe and FineWoven Wallet with MagSafe, made from a durable and elegant microtwill with a soft, suedelike feel. The material is made from 68 percent post-consumer recycled content and has significantly lower carbon emissions compared to leather.

New FineWoven accessories for iPhone are made from a luxurious and durable microtwill. This FineWoven material is made of 68 percent post-consumer recycled content and has significantly lower emissions compared to leather.

Pricing and Availability

  • iPhone 15 Pro and iPhone 15 Pro Max will be available in black titanium, white titanium, blue titanium, and natural titanium finishes. iPhone 15 Pro remains at the same starting price of £999 or £41.62 per month, available in 128GB, 256GB, 512GB, and 1TB storage capacities. iPhone 15 Pro Max starts at £1,199 or £49.95 per month, available in 256GB, 512GB, and 1TB storage capacities.
  • Apple offers great ways to save and upgrade to the latest iPhone.
  • Customers in more than 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, the UAE, the U.K., and the U.S., will be able to pre-order iPhone 15 Pro and iPhone 15 Pro Max beginning at 5 a.m. PDT this Friday, September 15, with availability beginning Friday, September 22.
  • iPhone 15 Pro and iPhone 15 Pro Max will be available in Macao, Malaysia, Türkiye, Vietnam, and 17 other countries and regions beginning Friday, September 29.
  • FineWoven Wallet with MagSafe and FineWoven Case with MagSafe will both be available for £59 in five new colours for the iPhone 15 lineup: black, taupe, mulberry, pacific blue, and evergreen. In addition to the iPhone 15 Pro and iPhone 15 Pro Max Clear Case, available for £49, a Silicone Case with MagSafe will be available for £49 in black, storm blue, clay, light pink, guava, orange sorbet, cypress, and winter blue.
  • iOS 17 will be available as a free software update on Monday, September 18.
  • Beginning September 18, iCloud+ will offer two new plans: 6TB for £26.99 per month and 12TB for £54.99 per month, providing additional storage to keep files, photos, videos, and more safe, accessible, and easy to share. The new plans are great for users with large photo and video libraries or those using Family Sharing, and will provide access to premium features, including Private Relay, Hide My Email, Custom Email Domains, and HomeKit Secure Video support.
  • Customers who purchase iPhone 15 Pro and iPhone 15 Pro Max will receive three free months of Apple Arcade and Apple Fitness+ with a new subscription.

About Apple Apple revolutionised personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

  1. Requires a USB 3 cable with 10Gb/s speeds.
  2. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.06 inches (iPhone 15 Pro), or 6.68 inches (iPhone 15 Pro Max) diagonally. The actual viewable area is smaller.
  3. Translate is coming to the Action button later this year.
  4. Resident Evil Village, Resident Evil 4, and Death Stranding are coming to iPhone 15 Pro and iPhone 15 Pro Max later this year. Assassin’s Creed Mirage will be available in the first half of 2024.
  5. Precision Finding for Find My friends requires Ultra Wideband and isn’t available in all countries or regions. With iOS 17, Precision Finding will be available to Apple Watch Series 9 and Apple Watch Ultra 2 users later this fall, to help them locate their iPhone 15, iPhone 15 Plus, iPhone 15 Pro, or iPhone 15 Pro Max. Later this fall, iPhone 15 users will be able to use Precision Finding for Find My friends to locate friends and family wearing Apple Watch Series 9 and Apple Watch Ultra 2.
  6. A data plan is required. 5G, Gigabit LTE, VoLTE, and Wi-Fi calling are available in select markets and through select carriers. Speeds are based on theoretical throughput, and vary based on site conditions and carrier. For details on 5G and LTE support, customers can contact their carrier or visit apple.com/uk/iphone/cellular.
  7. Crash Detection is designed for four-wheel passenger vehicle crashes with certain mass, G-force, and speed profiles consistent with severe, life-threatening crashes. It was designed for severe, life-threatening, high-impact front and rear collisions, side-swipe, T-bone, and rollover crashes. Crash Detection is available worldwide on iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, iPhone 14 Pro Max, Apple Watch Series 9, Apple Watch Ultra 2, Apple Watch Series 8, Apple Watch Ultra, and Apple Watch SE (2nd generation).
  8. Emergency SOS via satellite and Find My via satellite are currently available in 14 countries and regions, including Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Portugal, the U.K., and the U.S., and will be available in Spain and Switzerland later this month.
  9. Emergency SOS via satellite and Roadside Assistance via satellite were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings.
  10. Roadside Assistance via satellite is launching in the U.S. with AAA and is included free for two years starting at the time of activation of a new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, iPhone 14, iPhone 14 Plus, iPhone 14 Pro, or iPhone 14 Pro Max. This satellite service requires iOS 17. AAA may charge for roadside assistance services. iPhone 15 and iPhone 14 users who are not AAA members can take advantage of Roadside Assistance via satellite on a pay-per-use basis for AAA’s roadside assistance services.
  11. Some features may not be available for all countries or all areas. View a complete list at apple.com/uk/ios/feature-availability.
  12. The ability to continue AirDrop transfers over the internet is coming in a software update later this year.
  13. Journal is coming in a software update later this year.

Press Contacts

Laura Bonney

Apple

[email protected]

020 3284 6290

Fumilayo Brown-Olateju

Apple

[email protected]

Apple Media Helpline

[email protected]

020 3284 6333